There are so many things that have to go right. "In general people always say 'this is just a booking website,'" he said. Kharraz said that scaling ZocDoc's service hasn't always been easy because some features - for example, reaching out to patients and doctors in bad weather to make sure appointments are still on - are easily implemented in a single city but more complex in many different locations. We're now very, very comfortable and the product is at this point so mature that we can actually go nationwide." And for the last four years we've been expanding to 40 percent of the country. "For three years of that we were only in New York just to figure out the scheduling piece. "ZocDoc is nearly seven years old," the company's Chief Operating Officer Oliver Kharraz told MobiHealthNews. ZocDoc's free-to-patients service helps people find a provider or specialist in the first place, but it also helps them discreetly and efficiently make future appointments while avoiding the "Tetris game" of trying to coordinate their schedule with their doctor's over the phone. Web and mobile-based appointment booking service ZocDoc has announced plans to make its service available in all 48 contiguous states by the end of 2014.
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